The main goal of this site is to target candidates to encourage them to apply for a new job. This is achieved through the overall theme of the site – “your future is bright.” The customer wanted a site that felt modern and forward-thinking, while also appealing to the good feelings of success and content in having a secure job.
As the lead designer for this project on the Top Echelon Web Design team, I thought that a large background image and a unique layout would work well to illustrate these concepts. The background of the homepage changes each time the user refreshes the page, greeting the viewer with optimistic images of professionals. The fixed navigation in the footer was something different that I thought would be a nice touch, to keep the user focused on the content of the page. The sidebar is also fixed, so that the user has easy access to a job search throughout the site.